— Concepts

    SEO

    Search Engine Optimisation — making pages findable on Google, Bing, AI Search.

    What is SEO?

    SEO (Search Engine Optimisation) is the practice of making web pages discoverable by search engines and AI search tools. In 2026, SEO has expanded to include AI-search-engine optimisation (ChatGPT Search, Perplexity, Claude, Bing Copilot) and traditional Google/Bing. Core levers: page quality, schema markup, internal linking, third-party citations, llms.txt files for AI agents.

    — Related

    Terms connected to SEO

    Concepts

    AI Search

    Search engines that answer questions in natural language with citations.

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    Concepts

    Google AI Overviews

    Google's AI-generated answers that appear at the top of search results.

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