— Career
AI Performance Marketing
Using AI to test, target, and optimise paid ad campaigns — Meta Advantage+, Google PMax, Smartly.
What is AI Performance Marketing?
AI performance marketing uses ML-driven bidding, audience targeting, and creative variation to maximise ROAS on paid platforms. Meta Advantage+, Google Performance Max, and Smartly.io are the dominant tools. In 2026 the marketer's role shifts from manual lever-pulling to creative strategy and signal quality (first-party data, conversion API, server-side tagging).
— Related
Terms connected to AI Performance Marketing
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Open →From definitions to deployed projects.
Knowing what a term means is step one. ONROL's AI Generalist track gets you shipping projects that use it.